Koral by Simple Frame

Introduction

At Simple Frame, a premier video production agency based in Warsaw, we specialize in creating high-quality promotional content that enhances brand recognition and engagement. Our latest collaboration with Koral S.A., a leading producer of premium fish products, exemplifies our expertise in visual storytelling. This case study outlines our systematic approach to crafting an engaging and dynamic promotional video for Koral, highlighting its commitment to quality, tradition, and culinary excellence.

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Understanding Koral’s Brand and Objectives

Company Profile: Koral S.A.

Koral S.A. is a distinguished name in the seafood industry, specializing in the production of:

• Hot-smoked and cold-smoked salmon
• Marinated salmon
• Halibut, tuna, trout, and other premium fish products

Operating under prestigious brands such as Koral and SuperFish, as well as private labels for leading retail chains, the company upholds the highest standards of quality, taste, and food safety.

Project Goals

Koral approached Simple Frame with a clear vision for their promotional video:

1. Enhancing Brand Perception – Communicate Koral’s commitment to premium-quality seafood.
2. Showcasing the Production Process – Highlight the meticulous techniques ensuring excellence in every product.
3. Engaging B2B and B2C Audiences – Appeal to both retailers and end consumers through compelling visuals.

To achieve these goals, our team meticulously designed a strategy that combines storytelling, high-end cinematography, and immersive visuals.

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Concept Development and Creative Strategy

Research and Pre-Production

Prior to production, our creative team conducted an in-depth analysis of:

• Koral’s brand identity and messaging
• Consumer preferences and market trends
• Competitor promotional materials

The insights gained enabled us to design a unique and visually compelling narrative that distinguishes Koral’s products in the marketplace.

Narrative and Storyboarding

We structured the promotional video around three core elements:

1. The Art of Seafood Production – Capturing the smoking, marination, and quality control processes that ensure premium taste and freshness.
2. Commitment to Excellence – Showcasing Koral’s dedication to food safety, sustainability, and innovation.
3. Sensory Experience – Emphasizing the texture, aroma, and visual appeal of the final products.