Eurobank is an institution that can boast numerous awards, including winning the “Friendly Bank Newsweek 2017” poll in the mortgage loans category and the title of “Institution of the Year” awarded for the quality of customer service through remote channels and at branches. Currently, Eurobank is running the “Vampires in Poland” campaign, which emphasizes the flexibility of the bank’s offer and the possibility of tailoring it to even the most unusual customer needs.
The agency Simple Frame took on the task of creating an animation that is part of the campaign. The over two-minute computer animation implements the same assumptions as the advertising spots. The animation was created using 2D technology.
Computer animations can effectively support, complement, or replace advertising films. Such productions effectively enhance, diversify, and strengthen the message. Simple Frame has many years of experience in creating 2D and 3D animations. In these technologies, the agency has already created several hundred productions, including numerous computer animations, technical animations, and video explainers.
Let’s delve deeper into the specifics of the campaign and the role of the video explainer. The “Vampires in Poland” campaign is an innovative initiative by Eurobank to showcase its ability to adapt its services to meet unique customer needs. Given the unusual theme, the bank wanted to craft a message that is both engaging and easy to understand. This is where the video explainer comes into play.
Simple Frame, with its extensive experience, was the perfect choice for creating the video explainer as part of this campaign. They understand that in the fast-paced world of today, a succinct and captivating video explainer can do wonders in terms of communication. The 2D animation technique used is capable of breaking down complex ideas into simpler, visually appealing concepts, making it easier for the audience to grasp the intended message.
The video explainer for the “Vampires in Poland” campaign is not just about presenting information. It’s a storytelling tool, weaving the narrative of how Eurobank’s flexible and customizable offerings can cater to diverse and unusual needs, metaphorically represented by vampires. This creative approach helps in making the message relatable and memorable.
Simple Frame’s repertoire, filled with a variety of productions including computer animations, technical animations, and video explainers, showcases their proficiency and versatility. They have successfully delivered messages for various campaigns, earning them recognition in the industry.
In conclusion, Eurobank, by employing an imaginative campaign and leveraging the expertise of Simple Frame to create a compelling video explainer, ensures that their message is not only heard but also resonates with the audience. This blend of creativity and strategic communication stands testament to why Eurobank has been lauded with titles such as “Friendly Bank” and “Institution of the Year”.